August 28, 2014 (San Francisco, California) - The International Special Event Society (ISES) has awarded Giants Enterprises the 2014 Best Public Event and Best Event Logistics & Support Services honors for their work on the 34th America's Cup. The awards were presented at the annual ISES Espirit Awards ceremony on Wednesday in Seattle, Washington.
Giants Enterprises, a wholly owned subsidiary of the San Francisco Giants that develops new ventures beyond the Major League Baseball franchise, was appointed as the Official Partner of Spectator Experiences by the America's Cup Event Authority in 2012.
The ISES Esprit Awards are prestigious special events industry honors that feature competition within designated categories. With the two most recent awards, Giants Enterprises has now collected a total of 10 ISES Espirit Awards in their 15-year history.
Giants Enterprises delivered spectator experiences for the 34th America's Cup including grandstand viewing, on-water experiences and corporate events. It was the first time the event was truly accessible for the general public.
"We created viewing experiences for spectators for the first time in the history of the America's Cup," said Giants Enterprises vice president, Sara Hunt. "It took creativity and flexibility to create the foundations for these programs and we established a strong partnership with the America's Cup in the process. The results were incredible and we're proud to have been instrumental in the transformation of this event."
The 34th America's Cup was held on the San Francisco Bay from July to September 2013. For the first time in the event's 162-year history, cutting-edge boat designs enabled racing to be held close to land. More than 2 million spectators lined the shores to watch the American team defend their title in what has been described as the greatest sporting comeback of all time. Giants Enterprises was tasked with delivering and promoting public spectator experiences for this international sailing competition, which has attracted global attention since the development of the event.