Giants plan to drop ticket prices for '09

Giants plan to drop ticket prices for '09

SAN FRANCISCO -- As club management previously indicated, the Giants announced Monday that they will freeze or cut ticket prices in most season-ticket and single-game ticket locations throughout AT&T Park for the 2009 season.

The move directly reflects the nation's ongoing economic crisis.

"We want to ensure that baseball remains accessible to everyone even during tough economic times," Giants president Larry Baer said in a statement.

Examples of the savings include:

• Season-ticket prices in the Gamer section (designated View Level sections) will be reduced from $10 to $8 per ticket;

• Lower-box season tickets in sections 131-135 will be reduced from $33 to $27 per ticket;

• Center-field bleacher season tickets will be trimmed from $12 to $10 per ticket;

• Left-field Bleacher season tickets will be reduced from $17 to $15 per ticket;

• The Arcade season tickets will be reduced from $27 to $25 per ticket;

• Reserved-Level season tickets will remain $18 per ticket, but the Giants will add $5 in food and beverage credit to each ticket per game that can be used at any concession stand in the ballpark.

The Giants also are offering no-cost loans to season-ticket holders, allowing them to spread payments over five months.

Single-game ticket prices will remain mostly the same, but will be reduced in certain locations. Prices for 50 percent of single-game tickets will be cut by $1-$5 per ticket. Examples include:

• View-Reserved tickets will be reduced by $4-5 per ticket;

• Arcade seats will be reduced by $2 per ticket;

• Center-field bleachers will be reduced by $1-2 per ticket:

• View-box seats will be reduced by $2-4 per ticket.

The Giants also will become the first Major League team to use a "dynamic" pricing structure, in which the team adjusts ticket prices up to the morning of a game based on market demand. By using a computer model created by Texas-based qcue, the Giants can shift ticket prices -- up or down -- based on the market demand for the game.

Among the factors that could influence ticket prices are team performance, the starting pitcher, promotional giveaways or an opponent's team performance.

Season tickets and value packages are available now through sfgiants.com or by calling (415) 972-2298. Individual game tickets will go on sale at the KNBR/Giants Winter Fan Fest on Saturday, Feb. 7 at AT&T Park.

Chris Haft is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.