SAN FRANCISCO -- Here's a head's up about the newest improvement to AT&T Park: It's an AVL-OD10 with a 20mm physical pixel-pitch, 32-by-9 aspect ratio and peak power consumption of 271 kW.
Sound exciting? You'd better believe it.
The Giants and AT&T have announced a 3,200-square-foot, high-definition Mitsubishi Electric Diamond Vision scoreboard -- loaded with those above-mentioned technical features -- that will be introduced to fans for the 2007 season, along with 100 percent color LED information boards on the ballpark's Club Level.
Construction of this 56,420-pound, multimillion-dollar marvel is currently under way and should be completed by Opening Day, making AT&T Park the third outdoor hi-def display in North American pro sports venues, joining Turner Field in Atlanta and Dolphin Stadium in Miami.
Giants executive vice president and chief operating officer Larry Baer said he looks forward to showcasing the new electronic features to fans across the globe during the All-Star Game in San Francisco in mid-July.
"Thanks to the generous support of AT&T, Giants fans continue to be a part of a select group to experience Major League Baseball with the most advanced technology available," said Baer.
Below the giant board will be a four-foot-high strip to display text or graphics, and the club is also adding 220 feet of ANC 25mm facia boards to coincide with the existing 453 feet on the Club Level.
The new Diamond Vision scoreboard will be one of the highest quality outdoor scoreboards in the country and one of the five largest in baseball, according to the Giants.
Team spokesman Shana Daum said a preliminary artist's rendering of the electronic colossus won't be available for several weeks, but that sightseers attending this Saturdays KNBR/Giants FanFest at AT&T Park can view construction.
If you're a hi-def aficionado, the new board will contain more than 3 million dots spread across almost 3,000 distinct lighting units. It will have a 720p HD image with 832-by-1480 dot resolution, 128 dots high.
The Giants and AT&T are also revamping the scoreboard control room with an up-to-date Sony facility. To be replaced are the Barco single-color "line score" matrix boards and signage on the Club Level as well as the pitch count boards and signs on the View Level.
Rich Draper is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.